Vento is a to-be Vietnamese eatery in the Brewerytown neighborhood of Philadelphia, set to open in the spring of 2023. Celebrating the love of Vietnamese culture and cuisine, combining with the idea of on-the-go concept of the bento box, you are invited to indulge in nostalgic dishes in a dreary scene of salad and bowl based chains that have taken over lunchtime in the world we live in today.
Sinisuka Regular
Bebas Neue Bold
Applications
More collaterals, digital and print, coming soon…!
Process
Here’s an overview of my logo design development, incorporating the chosen elements
The client was drawn to a local painted signage, Primal Supply Meats. When selecting a display font for the logo, I kept the retro, handwritten typography in mind.
The brand was an ode to Vietnamese heritage and its nostalgic cuisine. I wanted to include the traditional dress, the Ao Dai, in the icon that the character wears.